Srinivasan | Staff Product Designer

Selected Works

Intuit Assist – GenAI-Powered Developer Assistant

June 2023 - Present NDA protected

Designed and launched the first version of Intuit Assist, a GenAI-powered assistant enabling summary generation, internal documentation authoring, and API discovery.
Led design of core Generative AI experiences across developer touchpoints, shaping how AI integrates into internal platforms and IDE workflows.
Contributed to Intuit's GenUX framework, aligning AI-driven experiences with existing systems to ensure scalability and design cohesion.

API platform - API Documentation, testing and integration experiences

Jan 2023 - Present NDA protected

Designed end-to-end API Explorer experiences, enabling developers to discover, test, and integrate APIs with interactive documentation and real-time sandbox environments.
Created intuitive authentication flows and API key management interfaces, reducing developer onboarding time by 40% and improving security compliance.
Built comprehensive API documentation experiences with code samples, interactive request/response examples, and multi-language SDK support for seamless developer integration.

Spam Protection features and design system for Norton 360 iOS

Nov 2020 - Dec 2022 NDA protected

Product Designer for Norton 360 v2 on the iOS & iPadOS platforms.
Primary designer for new Spam Protection features shipping to ~XXXK users.
Designed a white label friendly design system scaling from design to code for first party and partner products.

        Previous Work [2015-2019]
      

Design System for Google Ad Manager

Built component library for Google Ad Manager.

Mobile applications for Zoho Sheet

Designed and shipped Zoho Sheet for iOS and Android.

Ecosystem of applications for Holachef.com

Shipped mobile and web apps for FoodTech startup.

This section showcases how I use generative AI code as a medium for creative experiments —
building new interactions, visual languages, and systems before they become product.